Plunk Smith needed a website that reflected the professionalism and expertise of their legal practice while making it easier for prospective clients to navigate, understand their services, and take the next step.
Their previous website lacked visual hierarchy, modern design standards, and an intuitive user experience. Information was difficult to scan, calls to action weren’t clearly defined, and the overall experience no longer reflected the quality of the firm.
Hinckley Designs partnered with Plunk Smith to completely redesign their website—creating a modern, polished experience focused on improved usability, stronger credibility, and a seamless journey for prospective clients.
Legal Services
Strategy, Design, Build
10 Weeks
WordPress + Elementor
Plunk Smith had built years of trust with their clients, but their digital presence wasn’t delivering the same level of confidence.
Key challenges included:
Rather than simply refreshing the appearance, we reimagined the website from the ground up with usability and user experience at the center of every design decision.
Our work included:
A clean, modern website that better represents the Plunk Smith brand while providing visitors with a more intuitive experience from start to finish. The redesigned site makes it easier for prospective clients to learn about the firm’s services, navigate key information, and confidently reach out for legal support.
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We redesigned the homepage with a modern, professional hero section that clearly communicates who Plunk Smith serves while creating a polished first impression. Strategic messaging and visual hierarchy help visitors quickly understand the firm’s expertise and confidently continue exploring the site.
We restructured the firm’s practice areas into an easy-to-navigate layout that improves readability and helps prospective clients quickly identify the services most relevant to their needs.
We created dedicated attorney profile sections that showcase experience, professionalism, and approachability—helping establish trust before a prospective client ever makes contact.
